Aims and Scope

The Journal of Business Management and Digital Strategies aims to provide a platform for scholarly research and practical insights into the evolving landscape of business management in the digital era. It seeks to explore the intersection of traditional management principles and innovative digital strategies, fostering discussions on emerging technologies, data-driven decision-making, and digital transformation. The journal encourages multidisciplinary perspectives to address contemporary business challenges. By bridging the gap between academia and industry, it aspires to contribute to sustainable business practices and competitive advantage. The ultimate goal is to support thought leadership and knowledge dissemination in the digital business ecosystem.

The Journal of Business Management and Digital Strategies covers a broad range of topics related to digital innovation, strategic management, and business transformation. It includes research on digital marketing, e-commerce, artificial intelligence in business, and the role of big data analytics in decision-making. The journal also welcomes studies on financial technologies, cybersecurity in business operations, and the impact of blockchain on supply chains. It provides insights into organizational change, leadership in the digital age, and the influence of social media on consumer behavior. Contributions on digital entrepreneurship, start-up ecosystems, and the gig economy are encouraged. The journal is open to both empirical and theoretical research, including case studies, industry reports, and policy analyses. It aims to be a valuable resource for academics, business leaders, policymakers, and technology innovators. By promoting interdisciplinary research, it fosters a deeper understanding of digital strategies for sustainable and resilient business growth.